Categories
Privacy Policy
At Authentology AB, guarding the privacy and safety of our customers’ data is very important to us. This Policy outlines what we collect about you, and how we use, share, and manage this data. It also outlines the choices you have about this data. Please read it carefully.
What We Collect And Why
We collect your data in several ways including when you choose to share it with us, when you shop with us or engage with our digital properties, and from our affiliates and partners. We intend to comply with applicable laws no matter how we obtain your data. The table below describes what we collect, how we collect it and why.
|
Data Category |
Purpose |
Sources |
|---|---|---|
|
Identifiers – e.g. name, physical address, phone number, email address, online identifiers (such as username or social handle), etc. |
We may use this data in order to identify you, deliver goods and services to you, market to you, personalise our goods and services for you, associate other data with you, analyse other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. |
We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. We may also obtain your identifiers from affiliates (e.g. when you interact with their sites) and partners (e.g. to verify parts or all of your address). |
|
Personal characteristics – e.g. self-identified gender, age, accessory sizes, etc. |
We may use this data to personalise our goods and services to you, market to you, analyse other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services. |
We obtain this data directly from you when you order products and services (e.g. the size you selectfor an outfit) and when you provide us that information (e.g. when you create an account). |
|
Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc. |
We use this data to personalise our goods and services to you, market to you, analyse other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services. |
We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews). We may also obtain commercial information from affiliates (e.g. purchase history on their sites) and partners (e.g. estimated income). |
|
Internet and network activity – e.g. location data and IP address, device ID, browse history, etc. |
We may use this data in order to identify you, deliver goods and services to you, market to you, personalise our goods and services for you, associate other data with you, analyse other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. |
We obtain this data directly when you interact with our websites, etc. We may also obtain this information indirectly from cookies, tags and other digital tools, from affiliates (e.g. when you interact with their sites) and from partners. |
|
Images, audio, video, social media posts, etc. |
We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brands (e.g. social media posts), to deliver you services, develop new goods and services, and for security and fraud prevention. |
We obtain this data directly from you when you post to our websites or social media channels, or tag us on social media. |
|
Education, professional, or employment related information. |
We may use this data to market to you, personalise our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers, and develop new goods and services. |
We obtain this data when you provide it to us. We may also obtain this information from affiliates and partners (e.g. when working with a partner to market to tertiary students or alumnae). |
|
Communications with you, e.g. email, chat logs, etc. |
We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention. |
We obtain this data when you communicate with us. |
|
Inferences drawn from other information. |
We may use inferences drawn from other data to identify you, deliver goods and services to you, market to you, personalise our goods and services to you, associate other data with you, analyse other data we collect, identify other potential customers, develop new goods and services, and for security and fraud prevention. |
We may make inferences drawn from other information based on our own observation, analysis or algorithms. We may also obtain inferences from our affiliates or from partners (e.g. credit score). |
How We Share Your Data
We do not transfer your information to third parties in exchange for money and we will not do so. However, we do transfer personal information to certain third parties in order to operate our business (for example, to market our products and services). We want to be very careful with and respectful of your information. Therefore, we intend to comply with all applicable laws regarding the collection, use and transfer of your data. We may share your data with our affiliates, service providers, certain third parties, and as necessary for legal requirements.
Affiliates - Affiliates are companies that control, are controlled by, or are under common control with us.
Service providers - Service providers are partners who have agreed to use your data only for the purpose of providing the services in our contract and who have agreed not to “sell” your data. We may share your data with our service providers as described below.
Third parties - Third parties are unaffiliated companies that have not agreed to limit their use of your data only to provide the services in our contract and/or have not agreed not to “sell” your data. For example, they may need to use the data to provide you services directly that go beyond our contract with them (e.g. your credit card company). We share your data with “third parties” only as allowed by applicable law.
“Personal” vs. Anonymised Information - We collect and maintain both “personal” and anonymised data. “Personal” data is information that identifies you or could reasonably be associated with or linked to you. Anonymised information is data that is is not linked and could not reasonably be linked to you.
The table below describes how we share your information
|
Data Category |
Shared With Service Providers |
Shared With Third Parties |
|---|---|---|
|
Identifiers – e.g. name, physical address, phone number, email address, online identifiers (such as username or social handle), etc. |
We may share this data with service providers, such as logistics and fulfillment, electronic infrastructure, marketing and advertising, data analytics, and security providers. |
We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms. |
|
Personal characteristics – e.g. self-identified gender, age, accessory sizes, etc. |
We may share this data with service providers, such as marketing and advertising, and data analytics providers. |
We may share this data with third parties, including advertisers and marketing partners. |
|
Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc. |
We may share this data with service providers, such as electronic infrastructure, marketing and advertising, data analytics, and security providers. |
We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms. |
|
Internet and network activity – e.g. location data and IP address, device ID, browse history, etc. |
We may share this data with service providers, such as electronic infrastructure, marketing and advertising, data analytics, and security providers. |
We may share this data with third parties, including advertisers, marketing partners, and payment processors, networks and firms. |
|
Images, audio, video, social media posts, etc. |
We may share this data with service providers such as electronic infrastructure, marketing and advertising, data analytics, and security providers. We may share this data publicly where you give us permission (e.g. reviews). |
We may share this data with third parties, including advertisers and marketing partners. |
|
Education, professional, or employment related information. |
We may share this data with services providers such as electronic infrastructure, marketing and advertising, data analytics, and security providers. |
We may share this data with third parties, including advertisers, marketing partners. |
|
Communications with you, e.g. email, chat logs, etc. |
We may share this data with service providers such as logistics and fulfillment, electronic infrastructure, data analytics, and security providers. |
|
|
Inferences drawn from other information. |
We may share this data with service providers such as electronic infrastructure, data analytics, and security providers. |
We may share this data with third parties, including advertisers, marketing partners. |
How We Protect Your Data
The privacy and security of your data is of paramount importance to us. We use digital and physical security and process controls to protect your data. We encrypt and anonymise data where we can. Even inside our own company, we limit access to your data as much as we can and where it makes sense.
We need your help to keep your data safe! When you register an account, we ask you to pick a password. If you give a friend your password, it is much harder for us to keep your data safe. You also should not use the same password across multiple websites or apps. That makes your data much less safe, and it’s very hard for us to protect you from someone else’s breach.
Fraudsters are cunning! They may pretend to be us to trick you into giving them your data. Don’t get fooled, we will never ask you for your password, whether in email, on line chat, phone call, or in person.
Ads on other sites - We want to speak with you where it’s best for you. We may share your contact information with other companies so we can reach you on their sites or social media channels. If you choose to give others your data directly (like Google or Facebook) their rules apply to that data, not ours. We sometimes buy adverts on other sites. Even if we don’t share (or have) your data, you might see those adverts. We can’t always control how they choose to place our adverts.
Minors - We do not want to and do not knowingly collect any data from person’s under the age of 18. If we learn that we collected any such data, we will take all reasonable measures to delete that information and to not use it for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personal information we have collected from children under 18, please contact us by sending an email to [email protected].
Do not track - Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt-out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, we do not recognize DNT.
Policy changes - We may update this Policy from time to time. We’ll post the new policy here. This Policy was last updated on the 08th of January 2021.
Contact us - Our Data Protection Manager (DPM) is working hard to protect your data. Our DPM can help you with questions about this Policy or your data. If you want to contact our DPM, you can do so by email at [email protected]. You can also mail us at: Data Protection Manager, Authentology AB, Asketunnan 34, 43993, Onsala, Halland, Sweden.
If you don’t want us to send you marketing messages anymore, you can contact our DPM or just unsubscribe from the link in one of our messages. You can also contact our DPM to request a copy of this Policy in a different format.
